As a tech leader, are you providing your customers with something BIGGER, but they really don’t want it? Are you and your teams trying to accomplish a goal and create something more significant?
Read on about the Parable of the Blueberries to learn more about how you can become the tech leader everyone wants to work for while avoiding goals that might be costing you and your team!
If you haven’t picked up on it already, I love cooking. I love eating. One of these days, I just might own a restaurant (or maybe a food truck!).
Recently I made a batch of granola… Looking forward to a bowl of fresh granola and berries, I pulled out the package from Costco. What?! Holy-Large-Blueberries, Batman! I was astonished at the size of the giant blueberries. They were as big as my thumb but was willing to try them out. Gros!! When I ate them, I was so disappointed because they weren’t flavorful. 😒😒😒
- Tasteless
- Mushy
- Lacking juice
Yuck – no thank you! 👎
I kept thinking, “Who decided that a BIGGER blueberry was a good idea anyhow?? Instead, give me a SMALL, juicy, flavor-packed blueberry any day of the week!” 😋
This produce disaster got me thinking about how often tech solutions are designed to be bigger, better, and fancier. But maybe that is NOT what the customer really wants. And with the “bigger” version launched after months (if not years of effort), only to fall short and the customer is not happy.
As a tech leader, you know what happens next… unhappy customers mean an unhappy customer support team and then an unhappy sales team, and then unhappy upper management. Ultimately, they’re circling back to the tech team to find out why you grew “big tasteless blueberries”?!
So, if you want to be a tech leader that everyone wants to work for, create crystal clear goals for your teams, and don’t make assumptions about what the customer wants! You’ll be a superstar for the customer (internal and/or external), to upper management, and to your teams.
Don’t grow tasteless blueberries. Click here, to get in touch so that we can discuss how to make sure your goals are aligned… Your tastebuds and your people are worth it.