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Have you ever wondered what’s included in your personal brand? Or even why it matters?  Your personal brand is a big part of who you are at work and who you are at home, so it’s important to be clear about what you want your brand to be.

What Is A Personal Brand?

A personal brand is a mark you leave on the world—another way to look at it is your legacy.

What is it that you want to be known for? 

Think about your career and about all the things that you’re doing. When you are clear about what you want your personal brand to be, it will help you know how you will interact with people. Attending meetings, engaging with your team, and participating in a scrum or a new project will be easier.

Clarity makes a big difference in the long run.

Why Do I Need To Know What My Personal Brand Is?

Your personal brand is going to bring you clarity and confidence in your career development. 

Having one-on-one meetings, staff meetings, networking on social media, and in-person all can be so much easier if you know what your personal brand is.

Confidence and clarity make a massive difference if you know that your personal brand is that mark you’re going to make on the world. It’s that legacy that you want to leave.

You’re going to know why and how to go about handling things when you’re in that one-on-one meeting with somebody. 

What Is Included In Your Personal Brand

So now that you know what it is and why it’s important, now you need to know what’s included.  

And I’ve got one thing to say, everything.  

Not just who you are at work; it is your entire life. It is everything about you that makes you awesomely, wonderfully, and uniquely you.  

Your personal brand needs to reflect you. It doesn’t matter if you’re at home or work, don’t leave parts out. When I talk to people about personal brands, it includes everything, and that is why I’m passionate about helping you understand this.

Understanding your personal brand will bring you that clarity and confidence to know what to do in all areas—continuing to show up and be authentically and uniquely yourself so that you can make a difference. And that, my friends, is awesome. 

It will help you within the workplace, and you can start to see yourself building that excellent career you’re looking for.

How To Leverage Your Personal Brand

You may be thinking, how do I leverage this thing? Now that I’ve got my brand. What am I going to do with it?

Any time you step into a staff meeting, start a new project, network at an online summit, or going to go to lunch with somebody; remember to keep in mind what you want your personal brand to be. 

And then go and be that person in any of those interactions.

Getting Help With Your Personal Brand

If you need some more help to make sure that you’re clear about how you want to leverage your personal brand, that’s totally my superpower.

I’m very passionate about anybody that I work with from a career coaching standpoint; the first thing that we do gets you clear about your brand. 

So, let’s do that for you. Let’s bring you that clarity and that confidence that you’re looking to have so you can courageously step forward and build that excellent career.

And don’t forget to Listen to Today’s Top Leaders a podcast that shares career advice for the Tech Sector.