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One way to strengthen your company brand is through blogging. Blogs are a great way to give insights about your company culture and work environment.

Some ideas for blog posts that will help bolster your reputation with applicants:

  1. Have different managers write about their teams.
  2. Showcase awards received about your company and products.
  3. Share about fun company events and parties.

With regular blogging, it can really strengthen your ability to connect with potential candidates. The market is strong and people have options, so take the time to help them see why they would want to join your company.